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Product Designers

Your job is to create digital products that impact people’s lives in a meaningful way. These courses will help you figure out what your users really want.

5 courses

Courses in this collection:

  • 1

    Design Thinking for Strategic Innovation

    What they can’t teach you in business school or design school

    We agree that our world is changing rapidly. The future is not like the past. The way we do business today will not be the way we do it in the future. And it’s as difficult to predict the weather over the next 12 months as to predict the performance of a business.

    Companies find themselves in a crisis because they can’t respond to change, even if they recognize the need for transformation. This is the age of extreme competition, and every competitive advantage has been reduced to comparative advantage. Most of the training business schools provide for managers is outdated. Much of it is grounded in false theory or theories so basic that they can be taught with slides and textbooks.     

    Discontinuity is causing chaos. It’s now the norm. Traditional hierarchies will not survive long. The next generation of leaders need to know how to roll with change. They also have to mobilize people who are resistant to change or don’t know how to successfully adapt to an ever-evolving business environment. 

    In this course, we explore strategic business challenges familiar to most organizations and demonstrate how design thinking approaches can be applied to those challenges. Complex business problems today demand new leaders to manage change effectively, reinvent business models and practices rapidly enough to keep up with the competition and out-innovate them while balancing the management of change with rapid growth.   

    This course is based on the book Design Thinking for Strategic Innovation by Idris Mootee. Idris is currently the CEO of Idea Couture, a global strategic innovation firm with offices in London, San Francisco, Shanghai, Toronto, Mexico City, and Dubai. He designed and taught the Design Thinking for Business Innovation Executive Education Program at the Harvard Graduate School of Design and is a visiting professor at a number of business and design schools internationally.

  • 2

    The Psychology of Pricing

    A practical guide to using behavioral science for good

    In our experience at Irrational Labs, we find that it’s the companies trying to help consumers become happier, healthier and wealthier that make the most mistakes valuing their products. This course will help you better understand these mistakes and how to avoid them. 

    Have you ever been curious about questions such as:


    • Why people get so excited about buying things that are in short supply? 

    • What causes promotions to drive short-term spikes in sales yet become counterproductive over time?

    • When can offering a product for free actually be bad for the customer? 

    In 22 short and fun lessons, you will learn the answers to these questions as you are introduced to key concepts from the field of behavioral economics. You will get examples and exercises to help you take what you’ve learned and apply it to the pricing and promotions of different products and services.

    This course is primarily for product managers, designers and creators of products and services that are helping improve people’s well-being

    If you choose to apply any of these insights within your company, we ask that you answer one question before making any changes: “Will this make people better off?’ This simple rule of thumb will help ensure you’re making changes that improve your customer’s bottom line as well as your company’s.  

    Enjoy!

    Irrational Labs: Kristen Berman, Ingrid Melvaer Paulin, and Evelyn Gosnell 

    In collaboration with Dan Ariely and Jason Hreha 

  • 3

    Nudge Theory

    Understanding irrational consumer behavior.

    This is the bite-sized version of the nudge theory workshops run by Kelly Gancas.  Design is in the details. Nudge has taught us that small, seemingly insignificant details matter quite a lot. Nudge theory has gained popularity due to a few questions: 

    Why do people make irrational choices? Can you shape behavior? Can you nudge yourself?

    The classes, as well as the accompanying materials, are aimed toward product designers and strategists, but the conversation will have many examples that are familiar to consumers (which, let's face it, we all are). It is designed for people who want to understand the unintended consequences that product design can have, and the tiny ways we can influence choice, and why we should (or shouldn't). 

    Why should you take this course? Beliefs and behavior don't match. Even though 92% of Americans believe it's important to always wash your hands, only 66% actually do.  How do we as designers deal with these irrational (human) behaviors?

    Sign up using the form below to find out. You will receive one lesson every weekday for five days. 

  • 4

    Psychology for UX and Product Design

    How psychology can help you design smarter products

    How many options should you offer in a navigation menu?

    How many products can you show to increase the likelihood that a user will choose one?

    How can you make it easy for the user to fill in a form on your website? 


    Knowing where to look for the answers to these questions makes the difference between a good UX designer and a great UX designer. 


    Psychology gives a framework for understanding how your users think and behave. Matching your design to your users' behavior is a sure fire route to design success.


    In this course, I will show you how psychological theory can be applied to design. I won’t demand that you read every single study published. What I will show you are the benefits of taking a psychological approach, as well as how to advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

  • 5

    Hooked

    How to Build Habit-Forming Products

    This is the bite-sized version of the book Hooked: How to Build Habit-Forming Products by Nir Eyal. The course (as well as the book) is written for product managers, designers, marketers and startup founders. It is designed for people who want to keep users coming back to their products on their own, without expensive advertising and spammy messages.

    This course will help you build behaviors rather than just building products.

    Not sure if you need this course? Well, consider this:


    • 23,000 products are launched in the US every year, of which 80 percent will fail.

    • 92 percent of all startups fail within three years.

    • Less than one percent of apps in the App Store will be financially successful.

    Sign up using the form below to get ten bite-sized and actionable lessons on how to create habit-forming services. The lessons will be delivered every weekday for two weeks. Most lessons include inspiring cases that show how real companies use the Hook Model.



    The course is produced by the team at Daily Bits Of with the permission from Nir Eyal to use parts of his book and articles.

    Said about the course:

    "Applying psychology to product development seems to be the big thing these days but no one helps you do so better than Nir Eyal. Our entire team took this course at the same time which led to daily ideas and actions on how to improve our product"

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