Product Designers

Your job is to create digital products that impact people’s lives in a meaningful way. These courses will help you figure out what your users really want.

3 courses

Courses in this collection:

  • 1

    The Psychology of Pricing

    A practical guide to using behavioral science for good

    In our experience at Irrational Labs, we find that it’s the companies trying to help consumers become happier, healthier and wealthier that make the most mistakes valuing their products. This course will help you better understand these mistakes and how to avoid them. 

    Have you ever been curious about questions such as:

    • Why people get so excited about buying things that are in short supply? 

    • What causes promotions to drive short-term spikes in sales yet become counterproductive over time?

    • When can offering a product for free actually be bad for the customer? 

    In 22 short and fun lessons, you will learn the answers to these questions as you are introduced to key concepts from the field of behavioral economics. You will get examples and exercises to help you take what you’ve learned and apply it to the pricing and promotions of different products and services.

    This course is primarily for product managers, designers and creators of products and services that are helping improve people’s well-being

    If you choose to apply any of these insights within your company, we ask that you answer one question before making any changes: “Will this make people better off?’ This simple rule of thumb will help ensure you’re making changes that improve your customer’s bottom line as well as your company’s.  


    Irrational Labs: Kristen Berman, Ingrid Melvaer Paulin, and Evelyn Gosnell 

    In collaboration with Dan Ariely and Jason Hreha 

  • 2

    Nudge Theory

    Understanding irrational consumer behavior.

    This is the bite-sized version of the nudge theory workshops run by Kelly Gancas.  Design is in the details. Nudge has taught us that small, seemingly insignificant details matter quite a lot. Nudge theory has gained popularity due to a few questions: 

    Why do people make irrational choices? Can you shape behavior? Can you nudge yourself?

    The classes, as well as the accompanying materials, are aimed toward product designers and strategists, but the conversation will have many examples that are familiar to consumers (which, let's face it, we all are). It is designed for people who want to understand the unintended consequences that product design can have, and the tiny ways we can influence choice, and why we should (or shouldn't). 

    Why should you take this course? Beliefs and behavior don't match. Even though 92% of Americans believe it's important to always wash your hands, only 66% actually do.  How do we as designers deal with these irrational (human) behaviors?

    Sign up using the form below to find out. You will receive one lesson every weekday for five days. 

  • 3


    How to Build Habit-Forming Products

    This is the bite-sized version of the book Hooked: How to Build Habit-Forming Products by Nir Eyal. The course (as well as the book) is written for product managers, designers, marketers and startup founders. It is designed for people who want to keep users coming back to their products on their own, without expensive advertising and spammy messages.

    This course will help you build behaviors rather than just building products.

    Not sure if you need this course? Well, consider this:

    • 23,000 products are launched in the US every year, of which 80 percent will fail.

    • 92 percent of all startups fail within three years.

    • Less than one percent of apps in the App Store will be financially successful.

    Sign up using the form below to get ten bite-sized and actionable lessons on how to create habit-forming services. The lessons will be delivered every weekday for two weeks. Most lessons include inspiring cases that show how real companies use the Hook Model.

    The course is produced by the team at Daily Bits Of with the permission from Nir Eyal to use parts of his book and articles.

    Said about the course:

    "Applying psychology to product development seems to be the big thing these days but no one helps you do so better than Nir Eyal. Our entire team took this course at the same time which led to daily ideas and actions on how to improve our product"

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