Yes, you do. But only if you want to avoid nightmarish scenarios many bloggers have to deal with when they’re using free platforms. I have received emails from bloggers using Blogger or other free platforms complaining about how the platform owner shut down their site after said bloggers broke the terms of service. If you don’t own the platform or website, you are at the mercy of the host and can be evicted at any time.

Pay for a domain name and hosting to brand your blog effectively and to add credibility to your campaign.

What looks more professional?

Bloggingfromparadise.webs.com  or bloggingfromparadise.com?

If you don’t bother to invest in a domain and hosting, you will market or brand both the free host and your website. This confuses most if not all of your readers. Which is why virtually every successful blogger online buys their domain with hosting.

Shop around for your host online by reading customer reviews. The hosting cream usually rises to the top, so if you see glowing reviews associated with a well-known host you’re usually on the right track.

Demand excellent customer service should you have problems with your blog and observe the average client website uptime. Most reputable hosts ensure client sites are up 99% of the time or more.

Spend at least $10 a month on hosting. Anything less and the hosting company will tend to host your blog on an overloaded server, leading to absurd down time and a snail-like loading speed.

Consider investing in a CDN to improve site speed. Using a CDN for your blog basically stores heavy files like images and videos on a server separate from your website server.

Task: Shop around for a new host unless your site is up 99% of the time or more. Migrate from free hosting platforms like Blogger to a self-hosted Wordpress.org blog.