Work & Career / What they can’t teach you in business school or design school
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October 20, 2017
We agree that our world is changing rapidly. The future is not like the past. The way we do business today will not be the way we do it in the future. And it’s as difficult to predict the weather over the next 12 months as to predict the performance of a business.
Companies find themselves in a crisis because they can’t respond to change, even if they recognize the need for transformation. This is the age of extreme competition, and every competitive advantage has been reduced to comparative advantage. Most of the training business schools provide for managers is outdated. Much of it is grounded in false theory or theories so basic that they can be taught with slides and textbooks.
Discontinuity is causing chaos. It’s now the norm. Traditional hierarchies will not survive long. The next generation of leaders need to know how to roll with change. They also have to mobilize people who are resistant to change or don’t know how to successfully adapt to an ever-evolving business environment.
In this course, we explore strategic business challenges familiar to most organizations and demonstrate how design thinking approaches can be applied to those challenges. Complex business problems today demand new leaders to manage change effectively, reinvent business models and practices rapidly enough to keep up with the competition and out-innovate them while balancing the management of change with rapid growth.
This course is based on the book Design Thinking for Strategic Innovation by Idris Mootee. Idris is currently the CEO of Idea Couture, a global strategic innovation firm with offices in London, San Francisco, Shanghai, Toronto, Mexico City, and Dubai. He designed and taught the Design Thinking for Business Innovation Executive Education Program at the Harvard Graduate School of Design and is a visiting professor at a number of business and design schools internationally.