Issue 10 of Digital Marketing 101
In today's digital age, businesses have more options than ever to do their own marketing. From community outreach to networking to creating an online presence, there are endless resources for building your brands reputation. Matt Edstrom of GoodLife Home Loans says, “Not only is bootstrap marketing effective, but it’s also a learning opportunity and a chance to understand your product/services and niche market”. With these tools, you can grow your brand, increase your revenue and save money.
Bootstrap Marketing Techniques
Below we will discuss tactics that can be used to market your business. These marketing tools are practical and range from everyday business practices to large-scale initiatives. Through marketing campaigns, you can successfully develop your business and brand. Marketing can help you understand your target audience, set your business apart from your competitors and guide your business towards its goals.
Bootstrap Marketing Campaigns
Networking: Networking is one of the most readily available marketing tools on a budget. Networking can help your business build relationships with other business in your community and is an opportunity to learn from other professionals within your industry.
- Attend local networking events: Sites like Meetup and Eventbrite will list local networking events going on in your area.
- Community events and local organizations: Become a member of your Chamber of Commerce and get involved in charity events in your community. This tactic can be a great networking opportunity but is also useful for building your brand reputation. Consumers tend to support businesses that value philanthropic efforts and are involved in charitable events.
- Social media presence: Social media is a great way to get in touch with your consumers and have an online presence. It is also a platform to represent your brand. Social media is also a great way to promote networking and charity events your company is involved in.
- Don't forget about existing business partnerships! Many small businesses, especially those in the service space have relationships with tools like Housecall Pro, Calendly, and others! Connect with your business partners and try to find some common marketing ground.
Create consumer incentives and generate reviews: What differentiates your business and entices your customers to do business with you? Think about what makes your product unique, how it can benefit your consumer, and what you have to offer.
- For every purchase you make, our business donates: This can be another opportunity to combine charitable efforts and customer incentives. For example, for every product/service the customer purchases you give X back to the community.
- Referrals: For every referral your customers make, they receive a discount on their next visit.
- Reviews: On the printed copy of your customer receipt offer a discount or free item for leaving a review on your site. Tracy Julien from GuidedChoice adds that consumers are much more likely to leave a review after a negative experience, so offering an incentive is a great way to get customers to give you another minute of their time.
- Surveys: Create customer surveys for your site, make them quick, easy and accessible. 97% of consumers read online reviews but only 36% of small businesses invest in marketing for reviews. If your business isn’t trying to generate customer reviews, there’s a huge market that you may be missing out on.
Bootstrap marketing is not only effective but can be a great way to connect with your customers and discover more about your business and your brand firsthand. You’ll save money, build lasting relationships, increase revenue, and be a positive influence on your community.