Work & Career / How to Build Habit-Forming Products


Course by

Dd3aa42a56b6d342869dfbbf8abb74c6020cd2a8 Nir Eyal


Email and Facebook Messenger

Time commitment

5 minutes a day for 11 days

Binge read

May 19, 2016

This is the bite-sized version of the book Hooked: How to Build Habit-Forming Products by Nir Eyal. The course (as well as the book) is written for product managers, designers, marketers and startup founders. It is designed for people who want to keep users coming back to their products on their own, without expensive advertising and spammy messages.

This course will help you build behaviors rather than just building products.

Not sure if you need this course? Well, consider this:

  • 23,000 products are launched in the US every year, of which 80 percent will fail.

  • 92 percent of all startups fail within three years.

  • Less than one percent of apps in the App Store will be financially successful.

Sign up using the form below to get ten bite-sized and actionable lessons on how to create habit-forming services. The lessons will be delivered every weekday for two weeks. Most lessons include inspiring cases that show how real companies use the Hook Model.

The course is produced by the team at Daily Bits Of with the permission from Nir Eyal to use parts of his book and articles.

Said about the course:

"Applying psychology to product development seems to be the big thing these days but no one helps you do so better than Nir Eyal. Our entire team took this course at the same time which led to daily ideas and actions on how to improve our product"

Sounds interesting?