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Did you check your smartphone this morning? Let me rephrase that: did you check your phone first thing in the morning? Even before you had breakfast? Maybe even before you brushed your teeth? Or said good morning to your loved ones?

If you didn’t, you may be in the minority. If you did, you’re in line with the behavior of 79 percent of smartphone users. Research also shows that you’ll likely check your phone anywhere from 34 times to an astoundingly 150 times over the course of a day.

Chances are you don't actively think "Oh, I should check my phone now," 150 times a day. Rather, you do it out of habit.

In fact, 40 percent of what we do is out of habit - behaviors performed with little or no conscious thought.

Are you in the habit of checking Facebook when you feel bored?

How about when you don’t know the answer to a question? Do you Google it?

And when you need some inspiration for a DIY project, what do you do? Do you go to the library and check out a carpentry book? Or do you just scroll through Pinterest until you find your fix?

The products and services that we habitually use alter our behavior, and that’s not accidental.

If you’re a product designer or an entrepreneur, you think that the product you bring to market will benefit your users. It will make their lives better. But what if they never “get into” it? What if they don’t use it long enough to notice any improvement?

In this course, we’ll provide an overview of how you can use habit-forming product design to make your product indispensable.  

Today’s task
What services do you use that have turned into a habit? Any thoughts on how they have accomplished this? In our next lesson, we'll introduce a framework to help you understand how these habits are formed.


Have a great day!

Nir Eyal

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PS. It’s more fun to learn with others. Please invite your friends or team members to this course.