Work & Career / Getting your app off the ground

Marketing for early-stage startups

Course by

040e78d34384264c2dcf1c62a1db1e084f81ce45 Lisa Enckell

Format

Email and Facebook Messenger

Time commitment

5 minutes a day for 21 days

Subscribers

1097 and counting

Binge read

Read at your own pace by upgrading to premium

September 30, 2015

What should a marketer do at a startup and why do we need a marketing team? Some people are confused by marketing and believe that marketing equals advertising. It does not. Marketing is the link between a firm and its customers. To serve as a marketer in a new company with big ambitions to grow (aka a startup) can be challenging. It’s often different from a marketing or communications job in a bigger organization. It falls on you to define the market, validate your product/service and identify how to get and keep customers in the most cost-efficient way.

This email course covers five areas of startup marketing:


  1. Positioning and branding


  2. User insights


  3. Acquiring customers


  4. Retaining customers


  5. Management and operations


You’ll be getting one email per day for 21 days, each one focused on one part of the smorgasbord of tasks and challenges for a startup marketer.

I’ve written this course for the startup marketers I’ve mentored and bounced ideas off of over the past years, for founders who’ve reached out for help and for future startup marketers. It contains a lot of those things I wish I had known when I entered this world four years ago. I hope you learn something new and I welcome all feedback.


Lisa Enckell

Sounds interesting?