Work & Career / Getting your app off the ground

Marketing for early-stage startups

Course by

040e78d34384264c2dcf1c62a1db1e084f81ce45 Lisa Enckell


Email and Facebook Messenger

Time commitment

5 minutes a day for 21 days

Binge read

September 30, 2015

What should a marketer do at a startup and why do we need a marketing team? Some people believe that marketing equals advertising. It does not. Marketing is the link between a firm and its customers, it relates to all aspects of the firm that touches the customer. To serve as a marketer in a new company with big ambitions to grow (aka a startup) can be challenging. It’s often different from a marketing or communications job in a bigger organization where there are clear plans and strategies to follow. In a smaller startup, it falls on you to define the market, validate your product/service and identify how to get and keep customers in the most cost-efficient way.

This email course covers five areas of startup marketing:

  1. Positioning and branding

  2. User insights

  3. Acquiring customers

  4. Retaining customers

  5. Management and operations

You’ll be getting one email per day for 21 days, each one focused on one part of the smorgasbord of tasks and challenges for a startup marketer.

I’ve written this course for the startup marketers I’ve mentored and bounced ideas off of over the past years, for founders who’ve reached out for help and for future startup marketers. It contains a lot of those things I wish I had known when I entered this world several years ago. I hope you learn something new and I welcome all feedback.

Lisa Enckell

Sounds interesting?