Issue 1 of Negotiation for Creatives
Welcome to the course! We’re glad to see that you want to take your negotiation game to the next level.
The first thing you need to know is that negotiation isn’t about selling. When we sell, we are establishing a need that our potential customer has, and then try to fulfill that need. Negotiation, on the other hand, is a process where you try to solve the needs for you and your customers (and others involved) to create mutual benefits for everyone involved.
When we negotiate, we are actually aiming for a win-win. In fact, a negotiation could only be viewed as successful if both parties feel like a winner in the end.
Here are some things that you, as a consumer, could negotiate:
- Gym fee,
- Cellphone fee,
- Days off from work/work from home on Fridays,
- Complimentary room upgrade at hotels,
And yes, it is possible to negotiate in these situations and have both parties feel like a winner.
Common situations to be negotiating as a business owner include:
- The price your client should pay;
- When they will pay;
- What kind of work you will deliver and when;
- What to do if something goes wrong, which happens quite often, to be honest.
Think about your work: in what situations would it be beneficial for you to negotiate? Hard to come up with anything? Think back to situations where you wished you would have gotten a better deal, or where the details of the deals were a bit wonky. This will give you a hint where negotiating could be useful.
Today’s micro task
Practice makes perfect, so the best way to become a master negotiator is to negotiate on a daily basis. A lot is about practicing expressing your opinion and your needs, even when it comes to topics that you know very little about.
During the course, you will get some micro-tasks that will push you to be more comfortable with negotiating. Here’s the first one:
Take a look at your calendar. Is there a meeting in the near future that you feel like moving? Contact the other party and tell them that you need to push forward your meeting.