Work & Career / Understanding irrational consumer behavior.

Nudge Theory

Course by

798a0dc7a30e6ff5e154a7c2bc9dd59972f3b307 Kelly Gancas


Email and Facebook Messenger

Time commitment

5 minutes a day for 8 days

Binge read

April 04, 2017

This is the bite-sized version of the nudge theory workshops run by Kelly Gancas.  Design is in the details. Nudge has taught us that small, seemingly insignificant details matter quite a lot. Nudge theory has gained popularity due to a few questions: 

Why do people make irrational choices? Can you shape behavior? Can you nudge yourself?

The classes, as well as the accompanying materials, are aimed toward product designers and strategists, but the conversation will have many examples that are familiar to consumers (which, let's face it, we all are). It is designed for people who want to understand the unintended consequences that product design can have, and the tiny ways we can influence choice, and why we should (or shouldn't). 

Why should you take this course? Beliefs and behavior don't match. Even though 92% of Americans believe it's important to always wash your hands, only 66% actually do.  How do we as designers deal with these irrational (human) behaviors?

Sign up using the form below to find out. You will receive one lesson every weekday for five days. 

Sounds interesting?