Issue 4 of Preventing Marketing Paralysis
Now you are familiar with the three causes of marketing paralysis (using the wrong model of marketing, getting unhelpful or misguided advice, and information overload). We now move from causes of marketing paralysis to a discussion of the signs and symptoms of marketing paralysis.
Today, we’ll focus on one especially debilitating symptom: The glazed over look in your eyes. The glazed over look is caused by information overload. It’s the look you get when trying to take your marketing ideas from concept to implementation. What happens to you? You lose clear vision and assume a dull, bored appearance. This is noticeable to those who look at you. You can’t seem to concentrate on your work and look like you have not slept in days. When your eyes glaze over, they become fixed and shiny, as if you are not seeing anything.
Some people, when working, get so spaced out that their computer screen looks blurry. It’s especially hard to avoid getting that glazed-over look when you’re using your tablet.
The symptom tends to get worse if you’re trying to work at Starbucks. It’s been reported that some sufferers drift off to an alien galaxy. This is not good.
Have you experienced a glazed-over look when the dreaded word “marketing” is mentioned or when you’re trying to create your marketing campaign?
Can you tell if you’re beginning to feel your eyes glaze over? If so, what do you experience?
Just being aware of what’s happening to you is the first step to recovery.