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 Now you know the three causes of marketing paralysis (using the wrong model of marketing, getting unhelpful or misguided advice, and information overload). You can identify two of the three signs and symptoms of marketing paralysis (the glaze and going down the rabbit hole). 

We now focus on the third symptom: Second-guessing and overthinking.

Second-guessing and overthinking occurs when you question and doubt every decision you make, large or small. You think too much about your next move or think for too long. You expend emotional energy anticipating or predicting what negative thing might happen. Your thinking gets cloudy and your anxiety hits the roof. You wind up in the world of negativity. The result can be total shut down of your thinking and marketing efforts. Not good.

I’ve heard the following statements more than once from people starting out in business. “I’m always second guessing myself about my ability to start a business. I question whether I’m able to sell and whether I’m good enough to compete in the market.”

How can your prevent overthinking and second-guessing?

1. Stay clear of others who ‘want to help you solve your problem’.


2. Go to the gym and sweat off your negativity (a symptom of over-thinking)


3. Go for the ‘quick win’. Find a small project that’s easy to do and that gives you some payoff. 


4. It takes about 20 minutes to calm down after experiencing an upsetting situation. Take 20 minutes to collect yourself.