Work & Career / A new way of thinking about designing services

Service Design Thinking


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Time commitment

5 minutes a day for 16 days

Binge read

March 20, 2017

Service design offers an interdisciplinary approach to business innovation that combines different methods and tools from various disciplines. It’s not a new stand-alone academic discipline, but a new way of thinking.

This course is for people who want to understand and apply the concept of service design thinking when creating great services. If you are an account director, product manager, designer or marketer, you can enhance your ability to understand your customers and to positively shape their experiences. By adopting and developing a design thinking mindset, you will gain a competitive advantage over others in your field.

In 16 short, fun and information-packed lessons, you will get a brief introduction to the art and science of design thinking. The lessons in this course are distilled from rigid research findings in the fields of psychology, cognitive science, anthropology, marketing, and management.

Sounds interesting?