Today we embark on the ultimate performance booster method: storytelling.

Why should we tell stories? Well, facts and figures evoke little emotion. Instead, our emotions are aroused by stories. 

Research shows that we cannot remember more than 5-7 things without training hard. But a story (for example, the plot of a novel or a film), we can remember for years.

If your story is interesting enough, it can be narrated for your audience colleagues, families and friends who may be your potential audience. Think about it: what will your audience recount to others - how many employees, the turnover and the number of operating locations, or your glorious story that shows how you and your company dare to do things differently?

Your turn
What is the story that best matches your company's/organization's brand?

Facts tell, stories sell. It's as easy as that.