Issue 2 of The Ultimate Guide to Copywriting
This is where you roll your sleeves up and start sleuthing behind the scenes.
Infamous copywriter John Carlton calls this becoming a sales detective and getting into a “ bogart-like gumshoe frame of mind.”
Try it for yourself:
Becoming a sales detective is all about using research to step inside your customer’s world.It will inject empathy into your copy and answers the all-important question…“who are you dealing with here?”
Ok, today's task is a large one. Or you could make it a large one, your choice. Today I want you to try at least one of the following actions:
Interview customers. Need help? This post has 26 great resources for mastering customer interviews.
Scout out your competition, James Bond style. This post provides you with 37 tools that will help you do so.
Make Google Alerts you personal research assistant. Not familiar with Alerts? Read more here!