Issue 9 of The Ultimate Guide to Copywriting
Blind bullets can be described as teaser bullets.
They provide a clear image of the benefit you receive, but not the specifics or the“how” behind the benefit. This deliberate vagueness arouses the reader’s curiosity and keeps him interested.
Open bullets are the opposite of blind bullets. They wow the reader by giving away detailed specifics behind the benefit.
Yes, you guessed right. Today I want you to try both open and blind bullets. Write three of each for a product or service you are working on right now.
Remember to mix in blind and open bullets to keep your copy more engaging.