Last time we discussed the importance of teacher credibility.

There are four key factors of teacher credibility: trust, competence, dynamism and immediacy.

  • Do students trust you? 

  • Do you appear to be a competent teacher? 

  • Are you dynamic or do you stand in one place most of the time? 

  • Finally, are you present and immediate with feedback and actions.

Back to Professor Ceci's Experiment:

Professor Ceci used these ideas in his class. He simply lectured with more enthusiasm!  He merely gestured more with his hands and modulated his voice. The students who were taught by “Enthusiastic Ceci” reported he was a better teacher “in every single category, even those that had nothing to do with enthusiasm.”

 When people listen to you, they seek out bits of information that will confirm their perceptions. As sensory input arrives it is processed through our frames and perception. We listen to prove existing theories about that person. 

Remember the Halo Effect? Professor Ceci received his Halo.


Evans, D. (2012, February 17). Make them believe in you. Retrieved February 26, 2015, from https://www.tes.co.uk/article.aspx?storycode=6179294

Glossary of Hattie's influences on student achievement - VISIBLE LEARNING. (2013, February 21). Retrieved February 26, 2015, from http://visible-learning.org/glossary/#4_Teacher_credibility 

Grant Halvorson, H (2015). No one understands you and what to do about it. P.66

Cuddy, A., Kohut, M., & Neffinger, J. (2013, July 1). Connect, Then Lead. Retrieved April 20, 2015, from https://hbr.org/2013/07/connect-then-lead/ar/pr

Cuddy, A.J.C.et al.The BIAS map: behaviors from intergroup affect and stereotypes.J. Pers. Soc. Psychol.(in press)
  Vázquez Toness, B. (2011, May 23).