Nobody wants to be the first one. Most people want to see that someone else has done something before them. A great way to demonstrate this to your readers is with social proof.

Social proof consists of testimonials you can share about your product. Other things include awards you have won. We see this all the time in the media with Academy Award Winner …. Or New York Times Best Seller. These are all forms of social proof as they bring credibility to the movie or the book.

Another form of social proof comes from social media sharing buttons. That is why many sites choose to display the number of social shares that the article received or how many followers they have on a particular network. One word of caution, make sure that, if you are including these numbers, they will add credibility. If you have a negligible number of followers or shares, it would be better to leave the numbers off the page. 

Activity: Take a look at this article from the SumoMe blog on The 12 Ways to Build Social Proof (From Scratch)