Work & Career / Best practices for online and SEO content that will improve your site-traffic
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November 26, 2014
This is an introduction to search engine optimisation (SEO) explaining where it comes from and why it is important. With this material we aim to give you an understanding of the importance and challenges within SEO, and why writing content for the web requires knowledge of SEO basics.
The aim here is not to make you a SEO expert, for that you need both theoretical knowledge and a lot of practical experience, which is something only time and practice can give you. We want to give you enough exercises in writing good web content with SEO in mind so that you have a chance to practice and get good at it.